Strong

Background:
Working with Betina Gozo was so much fun! We focused on her great energy and created a feeling of excitement for the viewer. It’s important that our audience doesn’t feel threatened by a program, so instead we focused on Betina’s playfulness.

For this project we were challenged with capturing enough assets so that we can brand this Prevention and Women’s Health down the road. This made it a bit challenging, but we accomplished this by switching up her wardrobe, changing her makeup and adding some gritty sweat where we felt necessary.

My Contributions:
• Art Direction of Photoshoot
• Website Design
• Package Design
• Trifold Design
• Page Ad Design