Our team worked with the fitness experts at Men’s Health to develop this 176-page challenge. I was tasked with designing this book from cover to cover. I worked closely with various teams such as editorial, marketing, illustrators, printers and fitness experts.

This book gives you the world's most efficient ab exercises, space to track your progress, nutrition guidance, advice for recovery, and more.

Once the book was printed, we then had to market it across various channels such as paid social, e-mail lists, editorial pages and third partner opportunities.

My contributions towards this product included the following:

• Book design
• On-set photoshoot direction for marketing materials
• Assets for social media campaigns and e-commerce
• Email design
• Print ad

Background:
Delish and Women’s Health teamed up to create one powerful 21-day meal plan with 100+ mouth-watering Keto recipes. This product performed so well that it brought in over 1 million dollars in revenue in just under a year. This product performed phenomenal on Amazon and was #3 on Amazon’s Hot New Released products of Jan 2019.

My Contributions:
• Cover Design
• Interior Template Design Prepared for Freelancer
• A/B Email Testing
• Website Design

Esquire magazine readers are sophisticated, curious individuals with a keen interest in style, current affairs, entertainment, and the pursuit of personal excellence.

We set out to create an awareness campaign that introduces new readers to the full depth of the Esquire brand—showing them that it’s more than just fashion. It’s your ultimate resource for mastering every aspect of life and doing everything better.

My Contributions:
- Better Man campaign concept
- Social media animations
- Social media statics
- Billboard concept
- Page ad

Background:
When the guys at Maxwell Graves (M&G) first came to me, they were prepared with a really great story that ties into their history and where they plan on going in the future. This story built the foundation of their branding and logo development. They pretty much made my job easy by having this really unique story to tell. When they meet with clients, their first question is, why the pocket watch?

My Contributions:
• Logo Design & Branding
• Website Design - View the Live Site
• Trifold Brochure
• Powerpoint Templates

Background:
Dogs and fitness weigh extremely high on my Favorite Things list. When this non-profit business came my way, I was ecstatic to get my paws on it. This non-profit focuses on keeping animals in shelters warm. Whether it be with blankets or an adorable pink, fluffy sweater on a senior dog.

It was important to us that we really captured the warmth of a hug in the logo design so we did that visually! The color scheme was specifically chosen because it’s relaxing and soothing which is just what we want to do for these shelter animals.

My Contributions:
• Logo Design & Brand Identity

Background:
We did the research on this audience and they wanted to get fit but didn’t have a whole lot of time to do it. With that said, we put together the perfect program for people who are crazy busy. This program offers serval 15-minute workouts that could be stacked if you wanted more of a challenge. This program requires minimal equipment and not a lot of room.

We also found the perfect instructor that made you excited to work out with him and left you feeling confident and strong!

My Contributions:
• Art Direction of Photoshoot
• Package Design
• Bifold Design
• Banners for All Out Studio App

This page showcases a collection of animations designed specifically for social media feeds. Each piece is thoughtfully crafted in a 1:1 ratio for feed posts and a 9:16 ratio for story formats, ensuring optimal visual impact across platforms. I am only sharing the feed size animations on this page.

These animations were built in After Effects and Adobe Express.

Background:
Working with Betina Gozo was so much fun! We focused on her great energy and created a feeling of excitement for the viewer. It’s important that our audience doesn’t feel threatened by a program, so instead we focused on Betina’s playfulness.

For this project we were challenged with capturing enough assets so that we can brand this Prevention and Women’s Health down the road. This made it a bit challenging, but we accomplished this by switching up her wardrobe, changing her makeup and adding some gritty sweat where we felt necessary.

My Contributions:
• Art Direction of Photoshoot
• Website Design
• Package Design
• Trifold Design
• Page Ad Design

Background:
We teamed up with an elite running coach to develop a unique program tailored for runners to reduce injury, improve mobility and run faster! We created a logo that had movement and encompassed all of the Runner’s World fonts that this audience is familiar with.

My Contributions:
• Art Direction of Photoshoot
• Brand Development
• Package Design
• Brochure Design
• Page Ad Design
• Email Design (A/B Testing)